Features
When a webinar is the wrong format for what you sell
Webinars suit some offers and work badly for others. The mismatch explains most disappointing attendance and conversion.
The Coaching WorldNovember 10, 2026 · 6 min read
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Features
Why problem awareness matters more than perfect targeting
A precisely targeted list of people who do not know they have the problem converts worse than a rough list of people who do.
The Coaching WorldNovember 9, 2026 · 6 min read
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What a low price costs you when you sell by outreach
Cheap offers and cold acquisition do not combine. The arithmetic fails before any question of quality arises.
The Coaching WorldNovember 8, 2026 · 6 min read
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Why a second conversation closes better than a free trial
Giving away a month of the service feels generous and usually costs you the sale. A second conversation does the same job better.
The Coaching WorldNovember 7, 2026 · 6 min read
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Three numbers that tell you why a campaign stalled
When outreach stops working, most people change everything at once. Three numbers identify which part broke.
The Coaching WorldNovember 6, 2026 · 6 min read
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Why your outreach starts to feel spammy, and what changes it
The discomfort is usually accurate. It comes from specific properties of the message, and each of them is fixable.
The Coaching WorldNovember 5, 2026 · 6 min read
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The question worth asking after every sales call
Most call reviews ask what went well. One better question turns every conversation into usable information about your offer.
The Coaching WorldNovember 4, 2026 · 6 min read
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When a coaching client needs a therapist, and what ICF says to do about it
ICF publishes a free 24 page guide on referring coaching clients to therapy. What it says to watch for, how to raise it, and what to do when a client says no.
The Coaching WorldNovember 3, 2026 · 7 min read
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Why three offers produce less traction than one
Multiple offers feel like more chances to be chosen. They usually mean none of them is developed enough to be chosen at all.
The Coaching WorldNovember 2, 2026 · 6 min read
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What to do in the hour after a client says yes
The gap between agreement and the first real step is where deals quietly die. Most of the risk is removable in one hour.
The Coaching WorldNovember 1, 2026 · 6 min read
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The official coach salary figure is about sports coaches
The US government publishes a coach salary figure, but it covers sports coaching. For business and executive coaching, no official wage data exists.
The Coaching WorldOctober 31, 2026 · 6 min read
Features
Why nobody can tell you your close rate in advance
Anyone quoting a close rate for your business before working with you is guessing. Here is what actually determines it.
The Coaching WorldOctober 30, 2026 · 6 min read